Getting My Johnnie Walker Blue Label Ultra To Work
Getting My Johnnie Walker Blue Label Ultra To Work
Blog Article
The Ultra bottle is the result of a five-calendar year quest by Johnnie Walker’s proprietor, Diageo, to find the most sustainable and lightest packaging probable when retaining the luxury aura of your franchise and its Specific mixture of whiskies, which incorporate ultra-rare Oban, Brora, Royal Lochnagar, and several other ghost distilleries.
The end result noticed glass remaining hand-blown into a teardrop form. For The very first time from the manufacturer’s historical past, the long-lasting sq. Johnnie Walker bottle has been reformed.
Diageo’s experimented with sustainable packaging right before—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle would be the tip of the spear for glass—especially for firms wishing to offer in Europe.
Selecting the correct starter whisky is a vital step for virtually any budding malts fanatic. Let us assistance you start your journey.
Our DRINKiQ programme aims to boost the 'collective drink IQ' by increasing general public awareness of the consequences of Liquor and supporting accountable drinking.
This new, lightweight bottle is really a factor of exquisite natural beauty; but more importantly, it demonstrates what is feasible In regards to lightweighting glass. We are going to carry on making use of these learnings across our assortment, taking much more progressive strides as we look to the future of Scotch.”
In the course of its 5 years of exploration, the brand name has actually been granted a UK patent4 and to motivate further development within the field – As well as in a first for Diageo – a license towards the patent will probably be made available with a royalty-free of charge foundation to any individual on the globe who wishes to share in these discoveries.
Certainly—this collectible edition might be purchased on the web and shipped securely in your doorway with signature confirmation.
Made by way of a examination-and-find out model with exterior glass makers, this light-pounds bottle encompasses a handblown teardrop form that reimagines Johnnie Walker's iconic square structure, exemplifies the way forward for lightweight, and assists discover new possibilities for lighter, lessen carbon packaging possibilities.
However, the technologies does not nevertheless exist to roll out the Ultra bottle permanently. Diageo hopes this will alter, and has already been granted a patent to continue improvement.
The technological difficulties that lightweighting offers led us to incorporate a variety of design and style and creation specs that we couldn't have envisaged Initially of our journey; from the requirement of a tear drop form which We have now moulded to nonetheless mimic the enduring sq. form of Johnnie Walker bottles, for the addition of the protecting cage to allow for any spherical foundation, as well as the hand-building and filling of each personal bottle to stay away from damages in production.
“We took our eyesight into a team of pro glassmakers and all through a 5 12 months exam-and-understand procedure slowly but surely found how to build tasteful, lightweight glass. The complex worries that lightweighting provides led us to incorporate many layout and manufacturing technical specs that we could not have envisaged at the start of our journey; with the need of a tear fall condition which We've moulded to continue to mimic the enduring click here sq. kind of Johnnie Walker bottles, to your addition of the protecting cage to permit to get a round base, plus the hand-making and filling of each person bottle to stop damages in creation.”
“In lieu of keep this new understanding near to our upper body, we’re excited to be offering a royalty-cost-free licence to our granted British isles patent to the world.
In whisky packaging, luxurious commonly means hefty—Feel thick bottles with significant stoppers that double as trophies with a shelf. Johnnie Walker wants to upend that considering and embrace the notion that lithe is deluxe.
It is a just one-off bottle for now illustrating the art with the achievable, to be a design and style experiment and redefining light-weight as luxurious. We are going to carry on to apply these learnings over the broader Diageo array.
Your payment facts is processed securely. We don't keep charge card information nor have access to your bank card info.
Because the time of its founder, John Walker, individuals that blend its whiskies have pursued flavour and top quality above all else.